Market context
The most competitive market
The US is the largest programmatic market in the world. Every impression is contested, so bidding strategy and audience quality decide who wins.
Minimums keep mid-market out
Direct DSP contracts often start around $50,000 a month. Growing brands and independent agencies end up paying reseller markups or settling for thinner inventory.
Privacy rules vary by state
State laws like California's CCPA change how data can be used. Campaigns need compliant first-party and contextual targeting that still scales.
Platforms
Google DV360
Reach US audiences across YouTube, CTV, Google Ad Manager and 76+ exchanges, with metro-level targeting from New York to Los Angeles.
See DV360 access →
Amazon DSP
Use Amazon shopping and streaming signals to reach in-market US buyers on Amazon, Fire TV, Twitch and the open web, with or without an Amazon store.
See Amazon DSP access →
Adform
Add independent supply, deal ID control and cookieless identity to US campaigns, especially for brands also running in Europe.
See Adform access →
Industry Solutions
Platforms and types













